8/29/2023 0 Comments Zoomer popshot![]() ![]() Like PC Music, they confound the corporate centers of the music industry: their songs have drawn fervent fans, but the group is too brash and novel to be easily boxed into any preëxisting musical categories. More recently, the experimental duo 100 gecs has honed a delirious, cleverly referential sort of hyperpop. That term, “hyper-pop,” was such an intuitively accurate way to describe this scene that it eventually became a catchall for the many subgenres, artists, and micro-communities that the PC Music movement helped give rise to. and its influence seems to be growing on a daily basis.” In a Pitchfork article titled “PC Music’s Twisted Electronic Pop: A User’s Manual,” one critic wrote, “The shadowy operation and its bewildering brand of hyper-pop have been everywhere in the past few months . . . ![]() If mainstream pop is designed to make people feel as if they’re on common ground with all of humanity, this music made listeners feel like they were in on a very specific joke. Instead, they latched onto the most exuberant and absurd elements of pop, making cutesy, theatrical songs that sounded a bit like children’s music, but with an unsettling aftertaste. Cook, PC Music, and its affiliates, rejected a dark, murky strain of underground electronic music that was beloved at the time. Led by a young, inventive producer from London named A. G. They were part of PC Music, a loose electronic-music collective that functioned more like a conceptual-art project. In 2014, music fans and critics began paying close attention to a mysterious group of artists who’d started releasing tracks online. ![]()
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